Abstract

Cognitive interviewing is a method used to improve the quality of survey questions. The goal of cognitive interviewing is to understand how people understand and respond to questionnaire questions, and to identify potential sources of confusion. It generally involves conducting semi-structured interviews with a range of respondents to understand their thought processes as they understand and answer questionnaire questions. Conducting cognitive interviewing on new questions before a survey is carried out results in better questionnaire questions and more confidence in the answers we receive. This session covers cognitive interviewing sampling, data collection and analysis through an interactive workshop with group activities.

Presentation slides

*All the materials will be made available to event registrants and CUHK staff only upon request [ Access Link ]